Check whether employers and course buyers can find the relevant price and next step. Start with one journey before changing the homepage.
The earlier reviewed copy presented jobs, internships, courses, and routes for employers. These give visitors several useful starting points.
The earlier review noted a free job-posting invitation. It did not establish which paid posting options exist. Confirm the current offer before proposing a pricing change.
Check when a course buyer first sees the current price and payment options. The earlier review did not establish that extra clicks caused people to leave.
Review how visitors choose between finding work, learning, and hiring. Use journey data and visitor feedback to identify a confusing step before changing the navigation.
“Find the first confirmed obstacle in one visitor journey, then test a focused change.”
Evidence note: Based on an earlier website-copy review. Visitor behaviour, current prices, plan details, and internal results were not verified.
Three practical actions with clear rationale and verification steps.
If paid posting options exist, explain their verified prices and features beside the free route. Otherwise, keep the free invitation.
Clear information helps employers judge which available option suits their needs.
Compare completed employer registrations before and after the change. Where paid options exist, also compare paid purchases. Do not set a target without a baseline.
Show the verified course price near the next-step button. Include discounts or payment options only where they are offered.
Buyers need to understand the cost before deciding whether to continue.
Compare completed course purchases from the same starting page before and after the change. Record the result without assuming an improvement.
On one existing landing page, test clear routes for job seekers, learners, and employers. Keep the rest of the journey unchanged.
A clear next step may help visitors reach the service they came to use.
Compare completed applications, course purchases, and employer job posts for each route. Treat button clicks as an intermediate measure.
Your team can execute these three steps sequentially using existing team resources.